Why Cultivating Communications

Cultivating Communications is a full-service communications company committed to helping the agricultural sector reach the people it needs to reach.

We know agriculture

We believe accurate information about agriculture is important. That’s why, for the past 16 years, we have made agriculture communications a primary focus. However, our ag roots go much deeper than that.

We believe accurate information about agriculture is important. That’s why, for the past 16 years, we have made agriculture communications a primary focus. However, our ag roots go much deeper than that.

Allison covered agriculture and agribusiness in rural New Brunswick, Canada for daily newspapers after graduating from journalism college in 1991. She travels extensively to learn about agricultural practices and issues around the world and is a leader in the ag communications industry. She is the editor of FCC Express, a weekly email newsletter published by Farm Credit Canada, and has been part of the team leading the publication to multiple awards.

Trudy grew up on a 100-acre mixed hobby farm and, early in her career, began writing about agriculture and agribusiness for daily and weekly newspapers as well as regional publications. Over the years, she has written for and about agriculture for various media and has specialized in agriculture technical copywriting.

We are communications experts

Cultivating Communications is Allison Finnamore and Trudy Kelly Forsythe. We are award-winning journalists with a combined 50-plus years of experience communicating messages to the people who need to hear them.

As well as having newsroom and broadcast experience, we work with corporate and government clients, providing them with superior writing and editing, marketing, public relations and social media services.

Together, we can help you with your Business-to-Farm and Farm-to-Business communications.

We are connected

We have a diverse and extensive network of colleagues in the agricultural communications and journalism world. We are both members of the American-based Ag Communicators Network, the International Federation of Agricultural Journalists, the Canadian Farm Writers’ Federation and the Atlantic Canada Farm Writers’ Association (ACFWA).

Allison serves on the executive of the local, national and international farm writer organizations and is also a member of the North American Agricultural Journalists. Trudy serves on the executive of the ACFWA and the Professional Writers Association of Canada.

This expansive network of colleagues strengthens our knowledge about global agribusiness issues and innovations through networking events, professional development opportunities and hands-on learning at farm visits … knowledge that helps us to help you.

We believe in teamwork 

We work as a team to help you get your message out in a timely manner.

We are ready to tackle any project of any size and any topic – we welcome the challenge!

Plus, we learn quickly so we can hit the ground running with your communications projects.